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The Product-Led Revenue Show, EP 020 | “Connecting Product Offering to Customer Profile”

Laura Kim
Senior Director Of Marketing

Table of Contents

    ๐ŸŽ™: In this episode, I interview Michael Greene, Senior Product Marketing Manager at Attentive.

    ๐ŸŽ™ Listen to Full Interview on Spotify

    ๐Ÿ“บ Watch Full Interview on YouTube

    – ๐Ÿ‘‰๐Ÿฝ Social Handles ๐Ÿ‘ˆ๐Ÿผ

    ๐Ÿง‘๐Ÿปโ€๐Ÿ’ผ Expert’s Linkedin: https://www.linkedin.com/in/mgreene2/
    ๐Ÿข Company’s Linkedin: https://www.linkedin.com/company/attentivemobile/

    – Company Overview

    Attentiveยฎ is the most comprehensive text message marketing solution, driving 20.5% of total online revenue for businesses by creating thoughtful SMS experiences. Using real-time behavioral data, Attentive makes it possible for businesses to automatically send engaging text messages to each subscriber.

    Over 4,000 leading businesses like CB2, Pura Vida, Urban Outfitters, Rebecca Minkoff, Steve Madden, and more rely on Attentive and see strong performance, like 30%+ click-through rates and 25x+ ROI. In March 2021, Attentive announced a Series E investment and is backed by Coatue, Bain Capital Ventures, Sequoia, IVP, and other leading venture firms.

    ๐Ÿข Company’s Website: https://www.attentivemobile.com/

    — ๐Ÿ’ป The Product-Led Revenue Show is a podcast focused on highlighting technology’s top marketers, revenue, and product leaders, who share best practices around product-led growth and b2b marketing!

    #ProductLedGrowth #PLG #PQL #SaaS #ProductLedRevenue #CMO #Marketing

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