Your product will always be your number one selling asset, so wouldn’t you want to showcase it in as many ways as possible to enable buyer research?
With Reprise, we enable companies to put their product at their buyer’s fingertips at all parts of the sales process. And in a growing product-led world, this is no longer “a nice to have”; it’s “a must-have.”
But these product-led motions aren’t just simple screenshots or passive videos—they are interactive demo experiences where buyers can get an authentic feel of your product’s power and interactivity.
Modern buyers want to self-serve and self-educate. What are some ways your company is enabling buyers to do this?
Need some inspiration?
Let’s look at 9 product-led ways our customers use interactive product tours across their website to meet today’s buyers where they are.
Homepage’s Hero Section
Conquer gets straight to the PLG point—the hero section on their homepage (also known as the first section) has a CTA inviting visitors to take a product tour.
They know that today’s buyers are typically eager to get right into the product. Conquer’s hero section reflects how buyers prefer to begin the research phase: 60% of buyers want to connect with sales during the consideration stage after they’ve researched the options and come up with a shortlist.
Of course, there’s also an immediate option to talk to a salesperson if the buyer is in the other 40%, or if they’re revisiting the site after doing their initial research.
Product-led growth doesn’t mean using only self-guided tours—live sales demos are essential in closing the deal. An interactive guided product tour on your website just gets the prospect in the door and self-qualified without wasting time on unqualified demos.
Gainsight’s website is another great example of a guided product tour used in the hero image section.
And Jellyfish offers even more inspiration for building your own website product tour.
A product’s story
Marketing Evolution also offers a product tour in the hero section of their website, but they do so a little differently.
Their guided tour doesn’t just walk through the features—it gives the user an engaging narrative (including statistics) to do some active selling along with educating prospects.
Their product tour shows you don’t need to stick to simply pointing out features in a self-guided demo. You can tell a great story along the way too.
Product demo library
EvaluAgent uses Reprise to create a whole library of interactive product walkthroughs that live on their website.
Visitors can check out a bunch of self-guided demos that show them how the product works for different needs, what the reporting and analytics capabilities are, and even what their eLearning platform for reps looks like.
These demos let EvaluAgent’s prospects give themselves a tour of the features they’re interested in without ever talking to a rep. They can self-qualify and self-educate, which is something today’s B2B buyers love. In fact, 65% prefer a self-service channel during the research phase, and 61% prefer it in the evaluation phase.
Check out the full EvaluAgent product library for more inspiration.
A complete solution tour
Centercode, on the other hand, centralizes all of their most important features in one single demo experience.
Their demo visitors can check out the most essential product features in one place, offering a brief overview of their complete solution.
This kind of self-guided demo is great if your company wants to showcase how your product is a comprehensive solution to a prospect’s problem, or if you have a limited set of use cases. It’s clear, elegant, and keeps the prospect focused on the total value the product offers.
A welcome banner
Bonusly welcomes their website visitors in with a banner inviting them to take a product tour right away.
They promise that their recognition and rewards platform is fun and easy to use—and immediately offer to prove it without any gatekeeping or human interaction. When you click that link, you head directly into their awesome demo to get a comprehensive and interactive overview of the platform.
Chatbot
Bloomreach offers their product tour in a pretty innovative way: their chatbot actually offers it to website visitors! This is another great option for prospects who want to learn more about the product and get a feel for how it works, but who aren’t ready to talk to a rep yet. They can dive in on their own time and self-qualify.
After you take the Bloomreach tour, their chatbot provides even more info to help users self-educate and qualify themselves in or out even further with an ROI calc.
“Now that you’ve finished the tour, let’s calculate what your ROI could be.”
It’s a great example of how to let users self-educate and provide them with all the resources to do so. This is the way buyers want to buy now—how are you helping them do it their way?
7. Platform Dropdown
Workato’s elegant, clean site makes it easy to explore everything about their workflow automation platform. In fact, when you head to their Platform dropdown section, you’re offered the option to take an interactive tour of the product itself—enticing wording!
8. Website Footer
Workato wants to make sure you don’t miss their interactive demo, so they also added it to the footer of their website. It ensures prospects don’t miss out on the chance to get into the product and even interact with it while they’re considering a purchase.
9. Image CTA
You don’t need to stick to just links to direct users to your product tour—you can make an entire image on your homepage a clickable path into the tour too. Zendesk does exactly this with their interactive product tour.
Clicking anywhere on this beautiful image starts the product tour, not just the CTA button. They make it so easy to explore their product for every prospect, and that’s what product-led growth is really about.
Why you need Reprise interactive demos on your website
Ease of access to information and education is vital to today’s buyers, even though most companies aren’t delivering. In a survey of more than 250 B2B customers, Gartner found that 77% of them rated their purchase experience as extremely complex or difficult.
Forcing prospects who just want to see what you offer to jump through hoops for access might have worked in the past, but it’s not how buyers today want to buy.
Reprise demos on your website give them the tools to do research on their own and get the full product experience on their own time.
Once they’re qualified, then it’s time for the sales and presales teams to jump in and do what they do best—and they’ll have a head start with all of these product-qualified leads.
Buyers are happier, sales have better leads, and presales are doing fewer unqualified demos—everybody wins with interactive demos built with Reprise.
