Skip to main content

The Product-Led Revenue Show, EP 011 | “Being Product-Led And Reaching Revenue Targets”

Laura Kim
Senior Director Of Marketing

Table of Contents

    : In this episode, our host Jorge L Soto interviews Anne Gherini, Chief Marketing Officer at Shasta Ventures.

    Anne is a dynamic marketing executive who has worked with consumer brands like Sony to B2B SaaS startups like Affinity.

    Listen to Full Interview on Spotify

    https://open.spotify.com/episode/4fkICsNP1ydRIOjQJq2XBT

     

     Watch Full Interview on YouTube

    https://youtu.be/_hCjiLpGbPA

     Watch Video Highlights

    The Importance of Branding Within B2B SaaS

    https://youtu.be/qK3P1A5SFbM

    — Social Handles

    ‍ Expert’s Linkedin: https://www.linkedin.com/in/agherini/

    Company’s Linkedin: https://www.linkedin.com/company/shasta-ventures/

     

    — Company Overview

    Shasta is an early-stage venture capital firm with over a billion dollars under management. Shasta has a 15-year track record of investing in groundbreaking startups like Anaplan, Zuora, Nest, Nextdoor, SendBird, Tonal, Lattice, Glint, Highspot and hundreds more.

    Company’s Website: http://www.shasta.vc/

    — The Product-Led Revenue Show is a podcast focused on highlighting technology’s top marketers, revenue, and product leaders, who share best practices around product-led growth and b2b marketing!

    Accelerate deals and increase win rates with the leading enterprise demo platform.

    Get a Demo