Best Digital Sales Software in 2024

In sales, using the right technology is critical for success. Digital sales software has transformed how sales teams operate and interact with customers. From automating repetitive tasks, to creating product demos, to providing insights into customer behavior, these tools are indispensable for modern sales strategies. In this article, we will explore the best digital sales software of 2024, examining how they address common sales challenges and make teams more efficient.

What is Digital Sales Software?

Digital sales software is designed to streamline, automate, and enhance the sales process through technology. These solutions support sales teams by managing customer relationships, facilitating communication (both internally and with prospects), tracking sales activities, and providing data-driven insights.

A key example is Reprise, a software that offers an interactive platform for creating and sharing product demos. Reprise fits into the digital sales model by enabling sales teams to showcase their products effectively, personalize customer experiences, and ultimately drive sales conversions.

Challenges Businesses Encounter Without Digital Sales Software

Without digital sales software, businesses face a number of challenges that stand in the way of their sales processes and overall performance. Here are some common pain points:

Inefficient Sales Processes

Without digital sales software, sales processes can become disorganized and time-consuming. Manual data entry, tracking leads, and following up with prospects are prone to human error and delays. For sales demo creation, many sales teams experience bottlenecks by over-relying on presales to create custom sales demos for each prospect meeting. This inefficiency can lead to missed opportunities and a longer sales cycle.

Limited Collaboration

Sales teams often struggle with collaboration when they lack the right tools. Communication between team members can be fragmented, leading to misunderstandings and misalignment. This issue is exacerbated in remote work environments where digital collaboration tools are essential.

Poor Visibility and Tracking

Tracking sales activities and customer interactions manually can result in incomplete or inaccurate data. This lack of visibility makes it difficult for sales managers to monitor progress, forecast sales, and make informed decisions.

Inconsistent Customer Experience

In the absence of digital sales software, providing a consistent and personalized customer experience is challenging. Sales reps may not have access to the necessary information to tailor their interactions, leading to a generic and less engaging customer journey.

Security and Compliance Risks

Manual handling of customer data increases security risks, as well as non-compliance with data protection regulations. Digital sales software ensures that data is stored securely and helps businesses adhere to regulatory compliance requirements.

Components of Digital Sales Software

Digital sales software is crucial for transforming and streamlining the sales process. Here are some key components and features that make this category of software a part of the day-to-day workflow:

CRM Integration

Customer Relationship Management (CRM) integration is essential for managing customer data, tracking interactions, and nurturing leads. It centralizes information, making it accessible to all team members and ensuring that no leads fall through the cracks.

Virtual Collaboration Tools

Virtual collaboration tools facilitate seamless communication and teamwork among sales reps, regardless of their location. Features like shared documents, instant messaging, and screen capture or video recording enhance collaboration and ensure everyone is on the same page.

Workflow & Sales Process Automation

Automating repetitive tasks, such as follow-up emails and data entry, saves time and reduces the risk of errors. Workflow automation ensures that sales processes are consistent and efficient, allowing reps to focus on building relationships and closing deals.

Analytics and Reporting

Analytics and reporting tools provide valuable insights into sales performance, customer behavior, and market trends. These data-driven insights help sales managers make informed decisions, set realistic goals, and identify areas for improvement.

Product Demo Software

Product demo software, like Reprise, allows sales teams to create interactive and personalized product demonstrations. These demos can be shared with prospects as live sales demos or interactive leave-behinds, providing a hands-on experience that highlights the product’s features and benefits. This tool is essential for engaging prospects and driving conversions.

Best Digital Sales Software: Top Picks for 2024

In 2024, several digital sales software solutions stand out for their ability to enhance the sales process. Here’s a brief overview of each.

Reprise

Reprise is the only demo creation platform that caters to the needs of the entire enterprise buying cycle. With it, you can create a wide variety of demos ranging from interactive product tours provided on the website, to customizable live demos for sales or presales teams, to interactive leave-behinds for committee decision-making.

Reprise offers three core products in its platform: Reprise Reveal, which enables sales teams to create demos on-demand with no-code tools, regardless of technical skill level; Reprise Replay, which captures a product to create personalized, shareable demos; and Reprise Replicate, which creates a copy of an application’s functionality down to the code level.

Other features and benefits include:

• Presales can create demo libraries that can be customized by sales for each prospect.
• Robust analytics tools help users track viewer behavior and optimize their presentations.
• Reprise is highly scalable, allowing for the creation of standardized yet customizable demos.
• Personalization options enable tailored presentations for specific prospects.
• Advanced security features, including RBAC, anonymization capabilities, and SOC 2 Type 2 compliance demonstrate the company’s commitment to enterprise security.

Reprise is a complete demo creation platform, suitable for enterprise users across a wide variety of industries. It can be used by any demo creator in the organization, including product marketing, marketing teams, presales, sales, and more.

GetAccept

GetAccept is a comprehensive digital sales room software that combines document tracking, e-signatures, and video engagement. With it, sales teams can create deal rooms to optimize the sales processes and engage buyers.

Key features and benefits include the ability to:

• Create sales templates and documents. It enables the creation of visually appealing and interactive sales documents that help to effectively communicate value propositions.
• Manage sales collateral in content libraries. Deal Room software provides easy access to a centralized repository of sales materials, ensuring teams can quickly find and use updated content and resources.
• Streamline and optimize deal management by providing a centralized platform for organizing all deal-related information. This makes it easy to track progress and updates.
• Enhance collaboration between seller and buyer, as well as gain deal insights that help teams understand deal performance, identify trends, and make data-driven decisions.

Aligned

Aligned focuses on streamlining the sales process through collaborative workspaces for buyers and sellers. With Aligned, sales teams can build personalized mini-sites for customers, and easily drag and drop materials into the workspace. Customers can view proposals, executive summaries, and other collateral necessary to close deals.

Key features and benefits include the ability to:

• Manage all revenue team content in one place
• Filter, search, and quickly find what you need
• Keep documents organized and version-controlled
• Give buyers a simple way to review documents
• Provide sellers with an easy way to share documents and proposals.

DealHub

DealHub offers a robust platform for configuring, pricing, and quoting (CPQ), along with sales engagement and analytics. If a company’s pricing structure is complex with multiple products, pricing conditions, and regional variations – DealHub avoids the human errors that come with a manual product selection process. The solution gives sales reps a complete guided selling experience.

Automated workflow approvals make it faster and easier to approve and send quotes. DealHub combines the quote and contract requirements to make this a fluid process. Sales teams can collaborate on the platform, making it easier for everyone to communicate about the deal.

Other key benefits include:

• Fast Implementation: Achieve a fast and successful CPQ implementation with our configured solution. Eliminate the dependency on code to deliver a fast and customized go-live.
• Ease of Scalability: Avoid the limitations of restricted product selection capabilities with a guided selling playbook that can be scaled from small business to enterprise needs.
• Continuous Change Management: Respond quickly to internal and external dynamics and enable swift adjustments to product and pricing.

RELAYTO

RELAYTO transforms static content like PDFs and presentations into interactive experiences, enhancing engagement and understanding. With RELAYTO, sales teams can create interactive content using no-code, flexible tooling.

Teams can organize content into personalized multimedia hubs, so prospects can explore content on their own terms. Teams can either distribute content through their own digital channels, or make content private and gated for individualized experiences.

Use cases include content marketing, sales presentations, and customer education. Teams can review analytics to discover who is looking at their content, providing actionable insights into buying signals.

Other key features and benefits include the ability to:

• Create interactive sales proposals and collateral without requiring the ability to code
• Enable reps to select, aggregate and personalize content
• Engage prospects by allowing them to view interactive content in a single experience.

Trumpet

Trumpet focuses on automating the sales outreach process with personalized video messages and follow-up sequences. The company provides digital sales room software that provides a space where every piece of sales and customer success materials can be accessed through a single link. Sales teams can share recordings of demos, collaborative action plans, documents, educational content, and more.

Sales teams can build digital collaboration spaces in Trumpet that feel like an extension of their company’s website, with branding and personalization features for each prospect.

Key features and benefits include:

• Content libraries, or spaces where collateral, such as documents, case studies, demo recordings, product guides, and more is organized in folders.
• Mutual action plans that allow teams to navigate complex deals with a clear roadmap.
• Screen recording capabilities, which allow for quick capture of post-demo outreach, onboarding videos, and more.
• Collaborative proposals and quotes that make it easier for prospects to review and ask relevant questions in real time.

FAQs

What is digital sales software?

Digital sales software encompasses tools that automate and enhance the sales process, including CRM systems, collaboration tools, and product demo software.

How do you manage digital sales?

Managing digital sales involves using digital sales software to automate tasks, track interactions, analyze data, and facilitate collaboration among sales teams.

Does digital sales need product demo software?

Yes, product demo software is crucial for providing interactive and personalized demonstrations that engage customers and showcase product value effectively.

How can digital sales software improve the digital buying experience?

Digital sales software enhances the buying experience by personalizing interactions and demos, streamlining processes, providing valuable insights, and ensuring a consistent and scalable customer journey.

How does digital sales align with the sales cycle?

Digital sales software supports each stage of the sales cycle, from lead generation and nurturing to closing deals and post-sale support, ensuring a cohesive and efficient process.