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Tech Sales Advice – A Demo Program Case Study
As demo automation tools have evoled and matured, so have the Demo Programs that build the necessary process, structure, and governance around their use in the go-to-market operation. In the latest Tech Sales Advice episode, Chris White is joined by a Field Engineer Leader who has led the charge on building out a successful Demo Program. Ashita Saluja is the Senior Director, Field Engineering Strategy & Scale at Databricks. She has overseen the implementation and roll out of a Demo Program that has made an enormous impact on their SE organization’s productivity.
Speaker
Chris White
Founder & CEO, Tech Sales Advisors
Ashita Saluga
Senior Director, Field Engineering Strategy & Scale, Databricks
About the Video
In the latest Tech Sales Advice episode, Chris White is joined by a Field Engineer Leader who has led the charge on building out a successful Demo Program. Ashita Saluja is the Senior Director, Field Engineering Strategy & Scale at Databricks. She has overseen the implementation and roll out of a Demo Program that has made an enormous impact on their SE organization's productivity.
