Senior Director Of Marketing

Blog

June 15, 2021

How B2B Companies are Adapting to the Product-Led Movement, Part 1: Sales

I was delighted to host a recent Revenue Collective webinar about how B2B companies are…

Laura Kim

Blog

June 11, 2021

How product-led lead sources impact your sales talk tracks

Talk tracks in sales should have always been customized based on variables such as titles,…

Laura Kim

Blog

June 8, 2021

The Five Elements of a Solid Cold Email

The other day, I found this fantastic post from Kyle Coleman at Clari laying out…

Laura Kim

Demo Diaries Podcast

June 8, 2021

Demo Diaries recap, Ep. 7: The symphony of creating and showing your demo

Last week on Demo Diaries, we talked about how to make your demo magic. Today…

Laura Kim

Blog

June 4, 2021

The Product Marketing Festival is Coming Soon

There’s an exciting upcoming event from the Product Marketing Alliance I don’t want anyone to…

Laura Kim

Blog

May 31, 2021

Why Marketers are Misunderstanding the Virtual Booth Experience

You know how it is, marketers: at conferences, you demo in-person. But right now, thanks…

Laura Kim

Demo Diaries Podcast

May 25, 2021

Demo Diaries Recap, Ep. 5: What are the most common challenges when creating a demo?

It’s time for another recap of the latest episode of our Demo Diaries podcast at…

Laura Kim

Demo Diaries Podcast

May 24, 2021

Demo Diaries Recap, Ep. 6: Build Magic Into Your Demo

For the latest episode of Demo Diaries, I had the pleasure of talking to my…

Laura Kim

Blog

May 14, 2021

PreSales Collective’s Real Talk Webinar Recap: Who Owns Your Demo?

So who really owns the demo? Not just uses it or contributes to it -…

Laura Kim

Blog Demo Diaries Podcast

May 14, 2021

Demo Diaries Recap, Episode 4: Demo Creation at Big Companies vs. Small Startups

I’m back recapping the highlights of another incredible Demo Diaries podcast. I was joined by…

Laura Kim

Laura Kim

How B2B Companies are Adapting to the Product-Led Movement, Part 1: Sales

How product-led lead sources impact your sales talk tracks

The Five Elements of a Solid Cold Email

Demo Diaries recap, Ep. 7: The symphony of creating and showing your demo

The Product Marketing Festival is Coming Soon

Why Marketers are Misunderstanding the Virtual Booth Experience

Demo Diaries Recap, Ep. 5: What are the most common challenges when creating a demo?

Demo Diaries Recap, Ep. 6: Build Magic Into Your Demo

PreSales Collective’s Real Talk Webinar Recap: Who Owns Your Demo?

Demo Diaries Recap, Episode 4: Demo Creation at Big Companies vs. Small Startups

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