Blog August 17, 2021 How MongoDB Disrupted Databases Using PLG Plus Community In 2011 “big data” was all the buzz. Facebook helped launch the no-SQL movement with… Laura Kim
Blog August 10, 2021 How Asana.com uses PLG to increase market share Asana has been product-led since its inception in 2008. Its founders Dustin Moskovitz and Justin… Laura Kim
Blog August 9, 2021 How do you transition freemium users to premium? Most SaaS companies offer a free trial or a free version of their product -… Laura Kim
Blog August 3, 2021 What AdTech Taught Me About Product-Led Growth It blows my mind to think that it’s been 10 years since I joined a… Laura Kim
Blog July 26, 2021 What Does Sales Development Look Like in a Product-Led World? I started my SaaS career in 2008 as an inside sales representative at a MarTech… Laura Kim
Blog July 19, 2021 Video: How are B2B Sales-Led Companies Adapting to the Product-Led Movement? In this webinar hosted by Reprise and Pavilion (formerly Revenue Collective), experts from some of… Laura Kim
Blog July 14, 2021 Summer 2021 Sales Stack Check-In My buddy Max Altschuler and I have been talking about the "sales stack" for over… Laura Kim
Blog July 13, 2021 Doing the Right Demo on the First Call When you’re the one watching a demo, what are you looking to see on your… Laura Kim
Blog June 29, 2021 The World Premier of the “Ungate Yourself” Music Video https://www.youtube.com/watch?v=bpVEkfYBsgM&t=3s Behind the Video A few months ago, I was in Turks and Caicos with… Laura Kim
Blog June 28, 2021 Product-Led Account Planning for Strategic Enterprise Sales In my opinion, top B2B salespeople are great at mapping out all stakeholders and variables… Laura Kim