Blog June 23, 2021 B2B Buyer Expectations in 2022 It’s no secret that the way buyers want to buy products and services has shifted… Laura Kim
Blog June 22, 2021 Demo Diaries recap, ep. 8: The importance of knowing your ICP when creating a demo Another recap of the first season of Demo Diaries is coming at you! In this… Laura Kim
Blog June 16, 2021 How B2B Companies are Adapting to the Product-Led Movement, Part 2: Marketing Welcome back to the second recap of our recent webinar with the Revenue Collective (catch… Laura Kim
Blog June 16, 2021 The new SQL has arrived, and yep, it’s product-led Yes, another acronym to remember if you're a SaaS business person. However, I promise this… Laura Kim
Blog June 15, 2021 How B2B Companies are Adapting to the Product-Led Movement, Part 1: Sales I was delighted to host a recent Revenue Collective webinar about how B2B companies are… Laura Kim
Blog June 11, 2021 How product-led lead sources impact your sales talk tracks Talk tracks in sales should have always been customized based on variables such as titles,… Laura Kim
Blog June 8, 2021 The Five Elements of a Solid Cold Email The other day, I found this fantastic post from Kyle Coleman at Clari laying out… Laura Kim
Blog June 4, 2021 The Product Marketing Festival is Coming Soon There’s an exciting upcoming event from the Product Marketing Alliance I don’t want anyone to… Laura Kim
Blog May 31, 2021 Why Marketers are Misunderstanding the Virtual Booth Experience You know how it is, marketers: at conferences, you demo in-person. But right now, thanks… Laura Kim
Blog May 14, 2021 PreSales Collective’s Real Talk Webinar Recap: Who Owns Your Demo? So who really owns the demo? Not just uses it or contributes to it -… Laura Kim