Blog November 8, 2022 How to Sell SaaS to Modern B2B Buyers If you’re still selling SaaS using best practices from 2012, you’re pissing off your buyers. … Laura Kim
Blog April 15, 2022 What is a Demo Creation Platform? Most enterprise software exists to solve a problem, not support the sales process, which makes… Laura Kim
Blog April 6, 2022 Fueling PLG: The Ultimate Guide to interactive product tours Welcome; thanks for stopping by to check out Reprise’s Ultimate Guide to interactive product tours.… Laura Kim
Blog March 22, 2022 Why You Should Be Using a PLG Approach… In One Example There’s clearly been a huge push to get B2B SaaS companies to adopt a product-led… Laura Kim
Blog February 17, 2022 Marketing in a PLG Company with Jenn Steele There’s a lot of talk lately about the role of sales in the product-led growth… Laura Kim
Blog January 25, 2022 Connecting With Your ICP Through Podcasting with Jenn Steele Recently, Jenn Steele - our VP of Marketing at Reprise - was a guest on… Laura Kim
Blog January 13, 2022 Product Marketing vs. Marketing Operations: The Future of B2B Marketing The next wave of B2B go-to-market investment is in the world of Product Marketing (PMM)… Laura Kim
Blog September 17, 2021 How PLG removes friction from your marketing motion As the product-led movement gains strength and momentum, it’s become almost the de facto setup… Laura Kim
Blog June 22, 2021 Demo Diaries recap, ep. 8: The importance of knowing your ICP when creating a demo Another recap of the first season of Demo Diaries is coming at you! In this… Laura Kim
Blog June 16, 2021 How B2B Companies are Adapting to the Product-Led Movement, Part 2: Marketing Welcome back to the second recap of our recent webinar with the Revenue Collective (catch… Laura Kim