Blog August 10, 2021 How Asana.com uses PLG to increase market share Asana has been product-led since its inception in 2008. Its founders Dustin Moskovitz and Justin… Laura Kim
Blog July 26, 2021 What Does Sales Development Look Like in a Product-Led World? I started my SaaS career in 2008 as an inside sales representative at a MarTech… Laura Kim
Demo Diaries Podcast July 13, 2021 Demo Diaries: Ep 026 | “The Old Demo Script Doesn’t Do It Anymore. Make It Active “ 🎙: In this episode, I interview JJ Ferroni, Vice President of Sales & Success at… Laura Kim
Blog March 18, 2021 Pipedrive’s Product-Led Pricing I've been a fan of Pipedrive since their early days, after I found out that… Laura Kim
Blog March 9, 2021 The “micro-close” within product-led sales I have been addicted to sales since I was selling replacement plans on rollerblades during… Laura Kim
Blog March 8, 2021 Touchless Transactions in the SMB I had an interesting conversation with a friend last week. He talked about how "nobody… Joe Caprio