Behind the Video
A few months ago, I was in Turks and Caicos with my cousin. I woke up one morning and envisioned what the video would look like. I’d been observing that this kind of hype entertainment content, like marketing music videos, surfacing. And a conversation I had with Mark Jung, the head of marketing at Dooly, inspired me as he was working on creating some incredible content as well.
The Dream Team
I partnered up with the awesome Alexandra Beretta to write the lyrics for the song, while the melody was based on a Justin Bieber song. I played the guitar and sang the vocals, and went to Electric Air Studio in Miami to lay down the tracks. And a big shout out to Arthur the Hot Daug for his incredible acting skills too!
We wanted to use this video as both a fun piece of branded content and a way to articulate what the culture at Reprise is all about, inspiring people to work in a fun place with a sense of humor. We hope you enjoy!
