The Product-Led Revenue Show, EP 011 | “Being Product-Led And Reaching Revenue Targets”

: In this episode, our host Jorge L Soto interviews Anne Gherini, Chief Marketing Officer at Shasta Ventures.

Anne is a dynamic marketing executive who has worked with consumer brands like Sony to B2B SaaS startups like Affinity.

Listen to Full Interview on Spotify

 Watch Full Interview on YouTube

 Watch Video Highlights

The Importance of Branding Within B2B SaaS

— Social Handles

‍ Expert’s Linkedin: https://www.linkedin.com/in/agherini/

Company’s Linkedin: https://www.linkedin.com/company/shasta-ventures/

— Company Overview

Shasta is an early-stage venture capital firm with over a billion dollars under management. Shasta has a 15-year track record of investing in groundbreaking startups like Anaplan, Zuora, Nest, Nextdoor, SendBird, Tonal, Lattice, Glint, Highspot and hundreds more.

Company’s Website: http://www.shasta.vc/

— The Product-Led Revenue Show is a podcast focused on highlighting technology’s top marketers, revenue, and product leaders, who share best practices around product-led growth and b2b marketing!