Blog How B2B Companies are Adapting to the Product-Led Movement, Part 2: Marketing Welcome back to the second recap of our recent webinar with the Revenue Collective (catch…Laura KimJune 16, 2021
Blog The new SQL has arrived, and yep, it’s product-led Yes, another acronym to remember if you're a SaaS business person. However, I promise this…Laura KimJune 16, 2021
Blog How B2B Companies are Adapting to the Product-Led Movement, Part 1: Sales I was delighted to host a recent Revenue Collective webinar about how B2B companies are…Laura KimJune 15, 2021
Blog How product-led lead sources impact your sales talk tracks Talk tracks in sales should have always been customized based on variables such as titles,…Laura KimJune 11, 2021
Blog The Five Elements of a Solid Cold Email The other day, I found this fantastic post from Kyle Coleman at Clari laying out…Laura KimJune 8, 2021
Demo Diaries Podcast Demo Diaries recap, Ep. 7: The symphony of creating and showing your demo Last week on Demo Diaries, we talked about how to make your demo magic. Today…Laura KimJune 8, 2021
Blog The Product Marketing Festival is Coming Soon There’s an exciting upcoming event from the Product Marketing Alliance I don’t want anyone to…Laura KimJune 4, 2021
Blog Why Marketers are Misunderstanding the Virtual Booth Experience You know how it is, marketers: at conferences, you demo in-person. But right now, thanks…Laura KimMay 31, 2021