November 13, 2021 How Product-Led Growth is Shaping the Future of SaaS Demos The two topics I’m most infatuated with these days are demos and product-led growth. So… Laura Kim
October 25, 2021 Five Steps to Identify Your PQLs Now that we’ve covered the product-qualified lead (PQL) essentials, you might be wondering how, exactly,… Laura Kim
October 25, 2021 The Essentials of Product-Qualified Leads You might already know how interested I am in product-led growth if you follow me… Laura Kim
August 23, 2021 Sales Tech Mayhem: More Unicorns, Sales Enablement Mayhem and New Entrants This post has been co-authored with Dan Gottlieb The Sales Tech Mayhem action is fierce.… Matt Smith
July 26, 2021 What Does Sales Development Look Like in a Product-Led World? I started my SaaS career in 2008 as an inside sales representative at a MarTech… Laura Kim
June 23, 2021 B2B Buyer Expectations in 2022 It’s no secret that the way buyers want to buy products and services has shifted… Laura Kim
June 8, 2021 The Five Elements of a Solid Cold Email The other day, I found this fantastic post from Kyle Coleman at Clari laying out… Laura Kim
April 23, 2021 Using Replays to Train Your Sales Team I spent a couple of years in sales enablement. It’s a really fun role. You're… Joe Caprio
March 26, 2021 Champion Enablement Through a Sandbox Most B2B SaaS teams have a funnel shaped like a martini glass. It starts wide… Joe Caprio
March 24, 2021 How to Drive Adoption of a killer POC It's hard to find people who are super passionate about their job. It's even harder… Laura Kim